Los Angeles, CA – (March 3, 2010) –

Malone Auto Racks - a fastest growing rack accessory company in North America chose GammaCart to fully integrate Shopatron Checkout into their existing website.  Using the “LightBox” version of GammaCart allows Malone to offer seamless customer experience to the visitors of MaloneAutoRacks.com.  It also eliminates the need to maintain a duplicate data in their Shopatron Online Store, while still utilizing Shopatron checkout.

Please visit MaloneAutoRacks.com to see the website in action.

About GammaCart.com
GammaCart.com is a fully transparent, Shopatron XML Checkout enabled shopping cart solution for the manufacturers of all sizes and industries. For more information, please visit GammaCart.com

About Malone Auto Racks
Malone Auto Racks is the fastest growing rack accessory company in North America with a track record of over 10 years of industry leadership and innovation. Our products are sold in over 1,500 outdoor online and retail stores located throughout the United States, Canada, Japan and Europe.

Panel discussion during the Dealer Expo show will focus on eCommerce opportunities in the powersports market

San Luis Obispo, CA January 19, 2010 — Shopatron and Dealer Expo® will host a panel discussion entitled “eCommerce in the Powersports Industry” at the Dealer Expo® show in Indianapolis on Saturday, February 13, 2010. The panel will consist of representatives from major powersports OEMs, retail dealers and industry experts, including executives from Suzuki, Motion Pro, Big Dog Motorcycles, LeoVince and World of Powersports.

The panel structure will facilitate a thorough and lively conversation on the opportunities and issues resulting from the growth of eCommerce in powersports. Discussion points will include:

• What is eCommerce and where does it occur?
• How is the Web affecting the powersports industry?
• How big is eCommerce and how fast is it growing?
• How do brands (OEMs) and dealers participate in online sales and how can they work together?

The panel will be moderated by Eric Anderson, President and Owner at Partners in Powersports, who has spent over 30 years in the powersports industry. The panel will also include Ed Stevens, CEO and Founder of Shopatron. Shopatron manages eCommerce stores and websites for over 30 companies in the powersports industry. Mr. Stevens will provide an overview of eCommerce statistics for the industry and additional perspective from other industries.

According to Mr. Stevens, there has been significant growth in eCommerce in the powersports industry this past year. Well over 30,000 customers placed online orders with Shopatron powersports brands in 2009. Additionally, the number of dealers servicing those orders doubled in 2009, with over 600 retailers now fulfilling orders for brands such as: Ducati, Scott, Suzuki, Evinrude/Johnson, Ski-Doo, Yuasa Battery, Big Dog Motorcycle, Motion Pro, and LeoVince.

The 60-90 minute discussion will include an open format in which the audience is encouraged to pose questions to the panel members. Organizers invite retailers, manufacturers, distributors, or anyone interested in the powersports industry to attend this session scheduled for 3:30PM CT in Room 207 of the Indianapolis Convention Center.

Interested industry participants can obtain further details and a no-cost registration for the show before February 7th at: www.dealerexpo.com/industrypanel

About Dealer Expo®
The Dealernews International Powersports Dealer Expo is the most powerful and longest running powersports aftermarket trade event in the industry. With over 40 years of experience, Dealer Expo® has been at the forefront of the industry supporting retailers in an environment where they can focus their product lines to meet customer demands, improve their operations to reduce expenses and better educate their staff with educational seminars.

About Shopatron
Shopatron, Inc. is the leading provider of global eCommerce solutions for consumer goods manufacturers, allowing its brands to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates in-store pickup, a convenience valued by a majority of online shoppers.

Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 700 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron’s merchant clients include Berkley Fishing, Callaway Golf, D’Addario, Johnson Outdoors, K2 Sports, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Suzuki and Thule. For more information and a full client list, visit: ecommerce.shopatron.com.

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Developed for: Celestron, LLC
Website URL: http://www.celestron.com/50/

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Light & Motion - a recognized leader in high power, lightweight, LED bike lights has hired GammaFX to develop a custom Shopatron XML Checkout integration for their Zen Cart powered website.

The solution developed by GammaFX, eliminates manufacturer’s dependance on the second Online Store with it’s own set of data and allows them to maintain full control over the customer’s shopping experience while still utilizing Shopatron’s Checkout.

Please visit http://bikelightingsystem.com/ to see the website in action.

About Light & Motion
Light & Motion is a recognized leader in high power, lightweight, LED bike lights. They are equally at home in the sea where our powerful LED lights and compact video systems are the easiest to use, most advanced systems on the market. L&M products are designed, tested, and built in Monterey California.

Los Angeles, CA – (November 23, 2009) –

BasicFun.com - a leading manufacturer of inventive, high quality toys and accessories has recently launched a new website powered by Magento eCommerce Software.  In order to expedite the deployment of Shopatron XML Checkout, they chose GammaCart.com solution.  It took GammaFX team only two business days to integrate the “lightbox” edition of GammaCart into the site and turn BasicFun.com into a Shopatron powered eCommerce website.

Please visit BasicFun.com to see the website in action.

About GammaCart.com
GammaCart.com is a fully transparent, Shopatron XML Checkout enabled shopping cart solution for the manufacturers of all sizes and industries. For more information, please visit GammaCart.com

About BasicFun.com
Basic Fun began in 1991 with the idea of creating a working miniature keychain of the highly popular Super Soaker. With its success, it led to an entire category within the toy industry. Since then, over 1,000 unique, licensed keychains have been developed and marketed by Basic Fun, with over 65 million pieces sold world-wide. Over the years we have expanded beyond keychains and found success in novelty & impulse toys and recently handheld electronic games, affinity programs and Fisher Price classic toy re-creations. Now with over 80 licensing agreements from industry leaders such as Hasbro, Lucas Films, Nintendo and Nickelodeon, Basic Fun continues to lead the licensed impulse category with inventive, high quality toys and accessories. For more information, please visit BasicFun.com

According to Shopatron’s Pro Customer API guide:

The Pro Customer API allows merchants to set up customer accounts for their Pro Stores. One Pro Customer application is used to send a manufacturer ID and login credentials to the server for validation. Upon successful validation, the server returns an access or login token, to enable API access or allow Pro Store login. Once this token is available, another Pro Customer application can be used to create a new customer account based on a generic account. A third Pro Customer application can be used to log into a Pro Store account.

Sounds complicated? …We think not!

GammaFX team successfully used this API to deliver a scalable solution, allowing exisitng members of Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors seamlessly create accounts and login into any Vendors’ Shopatron Pro Store with one click of a mouse.

Developed for: AMP Research
Website URL: http://www.AMP-Research.com/Shop

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Our multimedia team produced the entire video from A to Z including:

• Concept development
• Script writing
• Filming in FULL 1080p HD
• Voice over
• Post production
• Deployment
• Syndication

Client: Celestron, LLC.
Summary: CGE Pro a new Telescope Mount from Celestron Telescopes. The ground-breaking new design features increased load capacity, more accurate tracking and much, much more.

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